event Campaign design

Alumni Association of the University of Michigan

For the Alumni Association of the University of Michigan’s Stress Less for Success: Pizza & Pups, I developed a visual campaign designed to feel as inviting and uplifting as the event itself during finals season.

Spanning email, social, signage, and print, the system used playful typography and approachable imagery to create a moment of levity during a high-stress time in the semester. The goal was simple: make it easy and appealing for students to unwind, relieve stress, and connect at the Alumni Center.

RESULTS

The result was a 4x increase in attendance, growing from ~85 to 330+ students. Even more meaningful, many attendees were first-time visitors, turning a single event into a new point of connection with the space.