Campaign design

Alumni Association of the University of Michigan

I designed a social and email campaign for the Alumni Association of the University of Michigan to celebrate and thank alumni who participated in 2025 travel experiences. This stewardship-focused initiative was created for past travelers, emphasizing appreciation, connection, and community.

The creative recapped the year’s journeys through immersive visuals and an infographic-driven design system to highlight key milestones. By integrating data storytelling with immersive visuals, the campaign brought the program’s impact into focus while celebrating the moments that define Michigan Alumni Travel.