creating a new normal

Daniels Health

The “Creating a New Normal” campaign for Daniels Health, a healthcare waste management company specializing in reusable, safety engineered clinical containers, was a global initiative developed at the height of the COVID-19 pandemic. Grounded in the goal of keeping clinicians safe, the campaign positioned Daniels as a trusted medical waste partner by delivering thought leadership and education around elevated infection control standards and safe waste handling practices.

The visual system was designed to stand out while remaining cohesive with existing brand guidelines, incorporating the company’s distinct container color coding as a key design element.

RESULTS

The campaign strengthened trust with existing clients and created new interest from prospective partners.

It also contributed to measurable growth across digital channels during my three-year tenure:

• Inbound qualified web leads nearly doubled

• Monthly website sessions increased by 336%

• Organic search traffic grew by 1,329%

• Generated 310K+ monthly ad impressions