Conference Campaign

Healthmine

I developed this campaign for Healthmine in support of their presence as a Premier Sponsor at the Strategic Solutions Network Medicare Advantage Leadership Conference. The goal was to drive booth traffic, increase session attendance, and reinforce Healthmine’s position as a leader in quality improvement and member engagement.

The campaign spanned email, organic social (including both attendee-targeted and general awareness posts), conference advertising, and on-site booth signage. Messaging focused on Healthmine’s ability to engage, activate, and reward members while delivering real-time insights to health plans—highlighting key offerings such as digital HRA, incentives programs, and consulting services.

To maximize engagement on the conference floor, the experience was supported by a Theragun giveaway, encouraging booth visits and live demo participation.